During the holidays, Haworth tapped into the surge in consumer electronic purchases using Walmart Connect for Allstate Protection Plans. Combining premium CTV and display inventory with Walmart’s first-party data, the campaign surpassed projections—doubling year-over-year revenue and boosting ROAS by 67%. This success shows the power of tying together targeted media and closed-loop measurement.

White Claw launched Surge, a higher-ABV product, with a high-energy campaign that took over social media, TV, and geo-targeted 21+ venues in time for Labor Day. Conan O’Brien’s podcast and Instacart takeovers boosted the buzz, connecting directly with shoppers and fans. The campaign increased brand awareness, drove trial and directly contributed to White Claw’s overall growth. With bold strategies and opportunistic timing, White Claw Surge became the must-have drink for a younger, adventurous crowd.

Despite the most competitive year witnessed within the hard seltzer category, an integrated portfolio strategy for media management created a differentiated position for each individual brand to defend overall share within the category. By identifying and targeting specific audiences, crafting unique messages and capitalizing on ownable moments, we optimized spending for each brand while leveraging clout across the portfolio, resulting in unprecedented sales and ROI for each brand.