During the holidays, Haworth tapped into the surge in consumer electronic purchases using Walmart Connect for Allstate Protection Plans. Combining premium CTV and display inventory with Walmart’s first-party data, the campaign surpassed projections—doubling year-over-year revenue and boosting ROAS by 67%. This success shows the power of tying together targeted media and closed-loop measurement.

White Claw launched Surge, a higher-ABV product, with a high-energy campaign that took over social media, TV, and geo-targeted 21+ venues in time for Labor Day. Conan O’Brien’s podcast and Instacart takeovers boosted the buzz, connecting directly with shoppers and fans. The campaign increased brand awareness, drove trial and directly contributed to White Claw’s overall growth. With bold strategies and opportunistic timing, White Claw Surge became the must-have drink for a younger, adventurous crowd.

Cayman Jack teamed up with local artists to create eye-catching hand-painted murals in vibrant Los Angeles neighborhoods, bringing the brand’s laid-back, tropical style to life on a massive scale. The “making of” was captured on video and shared across social media, sparking excitement and connecting with thousands of followers through an exclusive branded patch giveaway. This dynamic campaign blended street art and digital content, driving major buzz and engagement.